[Section A] Answered by Ice Han, Product Manager of Zu Online
Game Related Questions
1. What makes ZuOnline unique compared to other MMORPGs, for example, what does ZuOnline offer which no other online game offers to its members?
Zu Online stands alone with many unique features, among which are the adherence to training body and mind of the character which is a staple of eastern philosophy. Chinese traditional culture has played a large role in this games development as well, with the war between Good and Evil, characteristic pets and mansion construction and even the style of graphicsall of these make Zu Online a unique blend of east and west. The creative scenery of Zu Online combines Chinese traditional wash with currently popular romance, forming a unique and fresh style. This is far removed from the European realistic style and Japanese-Korean cartoonish anime styles.
2. Most users enjoy a number of aspects of online gaming, one of which includes the economic side. How does ZuOnline tackle this aspect and what kind of operations have been implemented?
Sorry, we prefer to keep this answer confidential at current stage.
3. An interesting feature within ZuOnline includes the ability to fly in the game. What kinds of limitations or requirements have been established for this feature?
You can fly anywhere for the cost of a few coins at any Ride NPC.
4. We understand that guilds will be formed at a later stage within ZuOnline, could you share some brief details where this may lead? (Example) Is it possible that the game may have a castle siege implement or guild war features?
In Zu Online, players can create their own guilds and fight for mansions which teem with precious items. Players may even develop and build their own special mansions. This is one of the the unique features Zu Online has, which we feel will captivate players attention to detail and their creativity, especially because these mansions and your Guilds prestige may be lost simply by having a lazy defence that cant withstand a sneak attack. We wanted to be able to give players a sense of purpose and realism, but at the same time stick to the eastern philosophy that has guided us throughout development. That is, that which was gained may ultimately be lost.
5. In your opinion, what is one of the biggest features in ZuOnline which will blow away players minds?
With a top game engine, floating clouds, misty, mysterious mountains to explore and flying cranes, we present players with a classic mythical world. Along with these, simple controls and abundant game play are the main reasons why players will be captivated by Zu Online.
[Section B] Answered by Daniel Lin, Marketing Manager of IGG
Company Related Questions
1. Describe your current position with IGG and how long you have been with the company as well as your overall opinion on IGG.
I take full charge of IGGs marketing department and am responsible for the promotion of all projects and business realtions. Having been in IGG for one year, I find IGG is a leading MMORPG developer and publisher in the East Asia region. Although it has just entered the North American market, its products are widely accepted by many western countries. Compared with Blizzard, IGG is very young, but we are developing this field with an unprecedented “big picture” perspective. That is to say, we are trying our best to satisfy hardcore players as well as casual ones.
2. What made you enter the gaming division as a career?
Well, after finishing an interactive media M.A. course in Britain, the online industry has become my career goal. Although I contacted MMORPG seven years ago, I have more than 10 years of video game experience, and the interest in games is also an important factor for my decision to focus on joining the online entertainment industry. I didnt graduate from Business School. But I hope I, a Master of Arts and Humanities School graduate, dont make you feel uncomfortable with my understanding of the perspectives of marketing.
3. Briefly describe what may occur on an average day, including what kinds of duties or requirements you may encounter.
I start the day with a fresh, hot cup of green tea. As my Blackberry cannot receive push mail at the moment, dealing with e-mails with outlook is my first task of the day. I may pass my morning with headline news and answering e-mails. Making a to-do list should be completed before my lunch break. In the afternoon, I may test some of our products or have a meeting. Designing an advertisement style and fixing a marketing target is a short-term duty and challenge. Of course, we often donate some wonderful gifts to players. There have been a lot of free iPhones given out recently. Oh, my god! Its unbelievable.
4. How would you describe the gaming world to a beginner in 25 words or less?
The gaming world is pursued by everyone, no matter if you are an adult, a man or even a woman. This is my own experience, not an advertisement. Apparently, the gaming world is totally different from reality.
5. In ONE word how would you describe ZuOnline?
I think this word should be UNIQUE. Zu Online is a MMORPG that immerses players in the mysterious and naturally spiritual world of eastern culture and tradition. We hope martial arts fans and those curious about experiencing something totally different will have a try.

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